NuHjælp
case study #1
A SaaS product for mental health
MY ROLE
Design lead
SCRUM-master
User researcher
UX and UI designer
DELIVERABLES
Wireframes -> MVP
Design guide
TOOLS
Double diamond
SCRUM / SPRINTS
Design thinking
Adobe creative suite
WordPress / Elementor
YEAR
2020-2021
THE WHAT
NuHjælp was a free digital platform that helped users find the right therapist or mental health ressources, to their specific needs. It combines a curated therapist catalogue with filtering tools and a guided matching approach to translate complex personal requirements into clear, actionable choices.
THE WHY
NuHjælp was founded to address the gaps and shortcomings that exist in the system today, based on the idea that all people, regardless of social, cultural, or economic background, should have the opportunity to care for their mental and physical well-being. Our mission was to reach those who might otherwise fail the at times complex road to get the right mental health ressources, by acting as a bridge between professional practitioners and the people seeking them.
THE HOW
As design lead, I designed our logo, design manual, wireframes, MVP, coding of the SaaS product, intiated user workshops, gathered empirical data all while being SCRUM-master, organizing SPRINTS going methodically through a double diamond design process. When working in a startup, you carry many hats… But it was alright, because I loved it.
What's the problem?
Besides the importance of the individuals wellbeing, bad mental health is a major financial expense on a national scale.
In 2018 poor mental health cost the Danish society 110 billion DKK annually reported by OECD.
According to Vidensråd Danmark, every second Dane will experience mental health struggles and problems at some point in their life.
We wanted to change that.
The business case
We wanted NuHjælps users didn’t have to go out of pocket themselves to find the right help – which our user research had shown to be a cruicial obstacle for users seeking mental health ressources.
Our busniess model therefore became structured around this dilemma – while securing financial support through applications to multiple funding organisations, we developed a value proposition for therapists seeking clients—matching them with individuals aligned to their expertise and operating on a referral-fee basis.
Design Methodology
A good design process has room to be itterative, at the same time ensuring continuous progress.
On that basis I choose to use a double diamond design process, structuring the tasks through SPRINT’s and SCRUM.
Where do we start?
By empathizing.
